The Story
Plum Passion is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use.
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Vegan Friendly
- Tested on celebrities, not animals!

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.

Details & Craftsmanship
Every detail has been carefully considered to bring you the perfect product.
Description
Plum Passion is a warm-toned purple hair dye with red undertones that'll make hair look like its namesake. Plum Passion also gives purple hues to virgin, unbleached hair but for best results, we recommend lightening hair to a medium level 7 blonde or lighter before use.
-
Vegan Friendly
- Tested on celebrities, not animals!













